So many brands jumped into the NFT craze in 2022. Now, some are finding themselves stuck in an unsustainable "engagement ponzi" with users.
* First published on ccn.com
Brands: Stop treating NFT drops like ad campaigns
So many brands jumped into the NFT craze in 2022. Now, some are finding themselves stuck in an unsustainable "engagement ponzi" with users.
* First published on ccn.com