New research by the University of Southern California, Northeastern, and a public interest group called Upturn makes an interesting conclusion about Facebook’s ad delivery algorithms: they skew based on racial and gender stereotypes. The algorithms are a trade secret of Facebook’s, so auditing them based on their design is not possible. Researchers instead ran experiments based on the results of the algorithms, focusing on where ads end up being displayed. Facebook’s Ad Delivery Skews Along Race and Gender Lines Facebook allows an advertiser to target various, razor-sharp demographics. You can target people who like a specific page or even a
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