A major European investment bank says the Instagram Checkout feature which debuted last week will make Facebook $10 billion richer every year by 2021. The social media app’s new shopping cart is rolling out in beta with 23 top brands (like Nike, Adidas, Dior, and Prada). Now we know how people are going to spend all those “FaceCoins.” Facebook Sinks its Teeth into E-Commerce with Instagram Checkout Facebook is investing heavily in Instagram Checkout, according to Deutsche Bank’s Lloyd Walmsley in a Monday note to investors: “We think a more streamlined E-Commerce experience on Instagram could add an incremental $10
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