By CCN: Grayscale Investments is starting a movement urging all investors to drop gold and replace it with the better store-of-value, bitcoin. In a Monday morning Medium post, the digital asset management group announced its new #DropGold campaign. Beyond a catchy hashtag, the anti-gold campaign includes a website, upcoming debate, and a television ad push. Their commercial makes a compelling argument. Why is #gold still in your portfolio? #DropGold — Grayscale (@GrayscaleInvest) May 1, 2019 Branding Bitcoin as the New Digital Gold Grayscale is attempting to paint bitcoin as the improved, digital form of gold with its new campaign. The
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