What do you do if you are the world’s most valuable publicly traded company, but your stocks are down, sales have plateaued, and your signature product line is not delivering barnstorming results as it used to? Do you invest in R&D to develop a stunning new product or feature that will get your sales and stock numbers back up? Do you find a new market segment to penetrate and deliver value to your shareholders? Or do you completely lose your mind and expand into every conceivable product category from streaming entertainment to financial services, in the hope that if you
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