Last February, the star of the Duke University basketball squad literally blew his Nike sneaker during a game. Zion Williamson, and the rest of America, was astonished by the incident. Even worse, Zion Williamson sprained his knee. This could have been a PR disaster for Nike. Instead, Nike has capitalized on the incident by signing […]
The post Nike Shushes Naysayers, Signs Zion ‘Exploding Shoe’ Williamson to Jordan Brand appeared first on CCN Markets
* First published on ccn.com
