Canada-based Tim Hortons is the latest coffee chain poised to fail in the Chinese market that has been drinking tea for thousands of years. Tim Hortons Can’t Even Win at Home Tim Hortons’ struggles over the past few years in its native market of Canada are well-documented. For instance, the coffee chain’s ranking in the annual Gustavson Brand Trust Index plummeted from 27 in 2017 to 203 out of 300 in 2018. Here’s another example: the 2018 Corporate Reputation Study by Leger shows the Tim Hortons brand plummeted from number four in 2017 all the way to number 50. The
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