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Save Shaquille O’Neal from Blowing Money on Buying Reebok

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By CCN Markets: Shaquille O’Neal has proven himself to be a savvy businessman following his retirement from the NBA. Having already made a bundle in restaurants, gyms, his own branded products, and licensing deals, now he’s reportedly looking to make a big splash in a dead name – Reebok. The former NBA superstar O’Neal has a soft spot for the old shoemaker, having made a licensing deal with Reebok more than 25 years ago. Now, he says, Adidas has abandoned the brand and he wants to rescue it. It’s a terrible idea for three primary reasons. Reason No. 1: Competition

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* First published on ccn.com

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