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Millennials are Killing the US Beer Industry – Their Next Victim is Heineken

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Heineken USA, the American division of Dutch global beverage manufacturer Heineken International – the world’s second-largest brewer – is gearing up for a business restructuring that will involve cutting 15 percent of its total workforce. Honestly, did anyone not see this coming? US Beer Giants are Downsizing en Masse Beer companies are taking a beating in the US, which explains why a number of them are undergoing cost-cutting measures. Heineken USA is not alone in the downsizing spree. Other major beer companies that have chosen to initiate job cuts in recent months include MillerCoors, Pabst brewing, AB InBev, and Constellation

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