With the announcement that its streaming service Disney+ will launch in Fall, Walt Disney’s CEO Bob Iger clarified that ‘we’re starting from a position of strength, confidence and unbridled optimism’. To some, this may be an intimidating choice of words but will Netflix just roll over and take it? Sorry to disappoint you but this is not in the streaming giant’s DNA! Here is why Disney+ is no Netflix-slayer. Netflix’s Culture of Resilience Netflix’s history is the perfect business school case study of corporate resilience. While the Reed Hastings-led firm may currently be the king of binge-watching, online video streaming
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